Honda and Yamaha achievement of this year reached nearly 90% of total motorcycle sales. The rest is divided Suzuki, Kawasaki and TVS (fellow members of the AISI). Other brands are also very small non AISI market. So the strategy of what to do other brands in the middle of the battlefield Honda and Yamaha ...?
Referring to the four pillars of marketing strategy, you should avoid head to head with Honda and Yamaha both in terms of product, price and promotion. Place should be ok if the product and its price is really different.
There have been many examples of product and price are collisions with hers Honda and Yamaha eventually fall. Because less money for his campaign. Examples of Kawasaki down duck, duck Suzuki (Titan and Axelo) also drowned. Suzuki scooter that head to head too hard to lift. But if the product is really different and superior, proven to exist such as the Satria FU150 and Ninja 250.
Steps taken by Kawasaki seems even okeh tuh. Focus on the type of sport whose products are not owned by the opponent. Turn duck before intentionally left and down, would be up wait a good moment.
Bajaj is also doing the same thing. Focus on the line-up of sports tend to be safe. Moreover, the products of Bajaj also has a different design to the general Japanese motorcycle. The price can also be set low. Different story if it later issued a Honda 100 cc sports bike is also for the lower classes ... yes?
Step right instead tuh Viar, main motor that is really the lower classes. Not care about cheating or anything. Because the very lower classes are still many who need a super cheap motor. Thinkers not quality. If you play this segment, the price difference should really far.
TVS should fix tuh strategy. Because a lot of ducks and sports products even clashed with his line-up Honda and Yamaha. Tuhhhh weight ....! Probably might as well follow the way Viar, really cheap motorcycle.
Minerva also missteps. After the Honda CBR250 and CBR150 come, minerva aslo down. Megelli 250 price tag not size. Yes mending select brands are less clear bro ...! Minerva should re looking for cheap products with the design of a play like Minerva's success story is similar to selling naked version of the CBR150.
Suzuki is a brand that can still be aligned with Honda and Yamaha, is difficult to escape from the consequences of open warfare Honda vs. Yamaha. Suzuki products many middle-low friction, especially ducks and scooter.
The most appropriate way now is push a product that has caught the market received FU150. Then fix the relationship with consumers. Do not let consumers cried hard to find spare parts and expensive. Embrace, hug and love to become the brand ambassador for Suzuki.
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